ALCTS Webinar: Use of Social Media in the Library
From:
ALCTS-CE Announce <alcts.ce.announce_at_gmail.com>
Apologies in advance for multiple postings.
ALCTS Webinar: Use of Social Media in the Library
Wednesday, December 10, 2014
Sessions begin at 11 am Pacific | 12 Mountain | 1 pm Central | 2 pm
Eastern and last about an hour.
Social media has the potential to facilitate much closer relationships
between libraries and their patrons. Current usage of social media by
the library community generally remains ad hoc and somewhat
experimental, but the uptake of these tools is accelerating, and they
will likely play an increasingly important role in library service
provision and outreach in the future.
Taylor & Francis has produced a white paper that analyzes current
practices relating social media's use in the library and how this
differs by librarian job role. The sample was taken from academic
librarians around the world, which also allows us to examine differences
by geographic location. The goal: to establish how librarians are
currently using social media in their roles, the most useful social
media tools and best applications for these tools in a library setting.
In this webinar, we will present our findings from the white paper, as
well as tips and lessons learned from our detailed case studies. The
webinar will also outline common practices for using social media in the
library, as well as strategies for effectively incorporating social
media tools into your own library.
Learning Outcomes
The webinar will allow participants to:
*
critically examine common practices associated with use of social
media tools in the library;
*
learn how to incorporate social media strategies into marketing
plans effectively, understanding the capabilities of different
channels and how they can be tailored to suit your library's
individual needs;
*
understand how trends in librarianship affect social media usage,
how use of social media can vary by job role, and how you can
transfer this knowledge to enhance the effectiveness of your role.
Who Should Attend?
All practicing librarians who have an interest in social media; this
includes those currently using social media in the library or those who
would like to learn more about how social media is currently being used
by librarians in various roles.
Presenter
Stacy Sieck is the Library Communications Manager at Taylor & Francis
Group and is responsible for managing the library marketing and
communications activities for North and South America. She first joined
Taylor & Francis in 2008 as the manager of the library and information
science journals portfolio. Prior to coming to Taylor & Francis, Stacy
worked for Merion Matters, the media, marketing, and merchandising
company behind the popular ADVANCE brand.
Fee
ALCTS Member (individual) . . . $43
Nonmember (individual) . . . $59
International (individual) . . . $43
Groups
(Applies to a group of people who will watch the webinar together from
one access point.)
Member group . . . $99
Nonmember group . . . $129
All webinars are recorded and the one-time fee includes unlimited access
to the webinar recording. All registered attendees will receive the link
to the recorded session, so if you are unable to attend the webinar at
the time it is presented, you will have the opportunity to listen to the
recording at your convenience.
How to Register
To register, complete the online registration form
<http://www.ala.org/Template.cfm?Section=olweb&Template=/Conference/ConferenceList.cfm&ConferenceTypeCode=X>or
register by mail
<http://www.ala.org/alcts/files/confevents/upcoming/webinar/alcts_webinar_reg.pdf>for
the session you would like to attend.
Contact
For questions about registration, contact ALA Registration by calling
1-800-545-2433 and press 5 or email registration_at_ala.org
<mailto:registration_at_ala.org>. For all other questions or comments
related to the webinars, contact Julie Reese, ALCTS Events Manager, at
1-800-545-2433, ext. 5034 or jreese_at_ala.org <mailto:jreese_at_ala.org>.
Posted on behalf of the ALCTS Continuing Education Committee.
Received on Sat Nov 22 2014 - 03:03:51 EST