Most U.S. College Students Now Prefer Digital Reading
From:
"McKiernan, Gerard [LIB]" <gerrymck_at_iastate.edu>
Colleagues
IMHO > Transformative !
/Gerry
The majority of U.S. college students now prefer digital formats whether
they're reading textbooks or "fun" books, according to a new survey from
the Pearson Foundation.
"Survey on Students and Tablets 2012" polled 1,206 U.S. college students
and 204 college-bound high school seniors. Some findings:
---College students prefer digital over print for "fun" reading (57
percent) and textbook reading (58 percent), "a reversal from last year,
when more students preferred print over digital." Pearson says the trend
is also apparent among high-school seniors (though it doesn't break out
which format the majority prefer), "and is mostly driven by an increase
in the preference to use tablets for reading." The study doesn't ask
whether students are using tablets or e-ink e-readers for reading.
---A quarter of college students now own a tablet, compared to just 7
percent last year. Seventeen percent of college-bound high school
seniors own a tablet, compared to four percent last year.
---Thirty-five percent of college students who own a tablet also own "an
e-book reader or small tablet device." (Not sure what a "small tablet
device" is! Asking Pearson.)
---Among college students who own tablets, the iPad is the most popular
(63 percent), followed by the Kindle Fire (26 percent) and Samsung
Galaxy Tab (15 percent).
Source and Links Available Via
[ http://bit.ly/yGtqh5 ]
Gerry McKiernan
Associate Professor
and
Science and Technology Librarian
Iowa State University
152 Parks Library
Ame IA 50011
http://digital-textbooks.blogspot.com/
Received on Tue Mar 20 2012 - 03:02:35 EDT