From: Stewart Baker <stewart.c.baker_at_gmail.com>
Subject: A question about receiving book reviews from publishing companies
Greetings,
I have a friend who works for a mid-sized publishing company, and she
normally e-mails
book reviews to librarians who have signed up for the service.
However, since their sales from
libraries are never as good as they'd like, the company has recently
hired a library consultant to
see if he can give them any tips. He insists that librarians "do not
like getting e-mails", and
that they would get a better result if they sent a physical copy of
the book reviews to the librarians
instead of e-mailing them. My friend does not agree with this, as she
personally hates getting junk
mail, and would rather get an e-mail than a physical copy. She has
asked me to intervene in this
"battle of wills" and provide some insider information, as it were.
My question for you all, then, is: Would you prefer to get an e-mail
containing links to book reviews,
or a physical copy--a sort of catalogue--mailed to your workplace instead?
An example of the type of review the company sends out can be viewed
at: sohopress.com/crimenewsletter.html
<http://sohopress.com/crimenewsletter.html>
Any input you can offer on this subject would be greatly appreciated.
Thank you for your time,
Stewart Baker
Digital Library Assistant, Thomas Cooper Library
Stewart.C.Baker_at_gmail.com <mailto:Stewart.C.Baker_at_gmail.com>
Received on Wed Jan 23 2008 - 02:52:57 EST