[PLEASE RESPOND DIRECTLY to Kathleen Ketterman]
From: Kathleen Ketterman <kjketter_at_email.unc.edu>
Hello All: I have a query that I thought I'd post to this list to solicit
your opinion/feedback. We are publishing a book next spring and debating
the final format and print run. The book is a collection of original
essays from a conference on human subjects research (the essays have been
edited for book publication) and will be in a new series we are launching
on social medicine. The book is interdisciplinary and most of the
contributors are pretty well known and highly respected. Audiences
include: schools of public health, schools of medicine, social science
scholars, medical ethicists, philosophers, public policy makers, and
research granting agencies and institutes that carry out this kind of
research. It will likely have some course market in departments and
schools that teach ethics and in the libraries affiliated with all of
these institutions.
We have discussed three possible pub plans: publishing this in a dual
format of cloth and paper; cloth only; and paper only (would have to be
fairly high-priced if only in paper). Are many libraries, especially in
these fields, specifying the cloth if available in both formats (prices
would probably be: $39.95 cloth; $18.95 paper). If cloth only, would some
of these libraries opt not to purchase at all (would probably have to be
priced around $45)? We would likely follow with a paperback edition in 2-3
years. If paperback only (around $24.95), would it hurt the credibility of
the book? Would you bind in cloth if you purchase it in paper?
Any insights you can send me to help us make an informed decision on the
format and plan for this book would be appreciated. Please feel free to
forward to any collection development list if you think the questions
might better be answered elsewhere.
We hope to make our decision by July 8.
Thanks for your input.
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Kathleen Ketterman, Marketing Mgr & Assistant Dir, UNC Press, P.O. Box
2288, Chapel Hill NC 27517-2288 (919) 966-3561 ext 263 fax 919-966-3829
kjketter_at_email.unc.edu
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Received on Mon Jul 06 1998 - 11:23:59 EDT