Re: Streaming Media Price Projections

I¹m fairly knowledgable about the academic streaming video sphere
(frequent presenter on the topic at Charleston, ALA, and other venues, and
author of the chapter ³Streaming Video² in the book _Rethinking Collection
Development and Management_, etc.)

I am not aware of anything on streaming videos similar to these reports.
Nor do I think it is likely.  Let me explain my reasons for thinking so.

YBP is in extremely simple terms, a jobber.  They handle the order
fulfillment (firm, approval, etc) for many different publishers and
suppliers.  I assume they contract with those companies and negotiate
prices and discounts that YBP can offer.

Thus YBP has access to a tremendous amount of metadata for ebook assets.
Similarly EBSCO through its EJS service and it indexing and abstracting
services work with numerous journal publishers.

For streaming media there is no equivalent structure.  Academic streaming
video is dominated by the three largest players:  Alexander Street, Films
Media Group, and Kanopy.   Each offers a minimum of 20,000 titles, and
more, packaged in a number of different distribution models:
title-by-title, subscription, collection purchase, collection license,
Patron Determined, and Evidence Based.

There are other companies and cooperatives out there beyond these three:
Ambrose Digital, Docuseek2, New Day, and a plethora of smaller companies.

While there is some overlap in the offerings of the big three, MOST of the
content offered by all these companies is unique and exclusive.  And none
of this content is distributed through third party arrangements.
(Docuseek2 handles content from Icarus, Bullfrog, Collective EyeŠ which
comes the closest to a third party model, but this is a unique partnership)

Pricing for streaming video is very fluid, and negotiable.  The price paid
for a title, a subscription, or licensing of a collection varies from
institution to institution, often determined by factors such as
institution type, (Carnegie), size, acquisitions budget, number of titles
acquired, and the working relationship between the distributor and the
(usually) media librarian making a selection.

All of these data points are proprietary and not prone to being shared.
(Unlike list price of books and an algorithm of X times list for e version)

Of course, all of this is over-simplification of complex distribution and
publishing models.

Streaming Video distribution is rapidly changing.  10 years ago there was
only one major player, offering a shopping cart model, no subscription.  5
years ago there were a few more players but some of the well established
video distributors were saying that streaming was not an important market
for them.  (Higher Education Digital Video Summit).  And almost no one
licensed in perpetuity

Now licensing models are more stable, a model of 1 year @ $150 and 3 years
@ $300 for term licenses (rounded) has been adopted by Alexander and
Kanopy. 

But overall, prices are not uniform and list prices are not firm.

I will bring up this topic next week at the National Media Market
(http://nmm.net) still the best place to do concentrated collection
development and price negotiation for academic video.

deg farrelly
Media Librarian/Streaming Video Administrator
Arizona State University Libraries
Tempe, AZ  85287-1006
602.332.3103




On 10/5/15, 2:05 PM, "acqnet-l-request_at_lists.ibiblio.org"
<acqnet-l-request_at_lists.ibiblio.org> wrote:

>
>Message: 13
>Date: Mon, 5 Oct 2015 13:37:31 +0000
>
>Subject: [ACQNET-L] Streaming Media Price Projections
>
>
>Hi, Everyone,
>
>Is anyone aware of a report similar to YBP's Annual Book Price Update or
>EBSCO's Serials Price Projections that covers streaming media?
>
>Thanks,
>
>Missy
>
>_____________________________
>C. Melissa Laytham
>Head of Acquisitions
>Liaison to Philosophy,
>   Religious Studies/Theology
>
>Loyola/Notre Dame Library
>200 Winston Avenue
>Baltimore, MD  21212
>
>(410) 617-6852
>cmlaytham_at_loyola.edu<mailto:cmlaytham_at_loyola.edu>
>claytham_at_ndm.edu<mailto:claytham_at_ndm.edu>
>

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