The Return of Cards?

From: James Weinheimer <weinheimer.jim.l_at_nyob>
Date: Fri, 4 Oct 2013 12:54:26 +0200
To: NGC4LIB_at_LISTSERV.ND.EDU
With the rise of mobile computing and the smaller screen sizes, even 
including tiny screens such as Google Glass, the current direction in 
information design is to present the information as a card. Here is an 
article about it, where they discuss several advantages of cards, "Why 
cards are the future of the Web" 
http://insideintercom.io/why-cards-are-the-future-of-the-web/. The 
author writes:
"This [i.e. the multiple shapes and sizes of screens] is driving the web 
away from many pages of content linked together, towards individual 
pieces of content aggregated together into one experience" and the 
author shows how Twitter, Google+, Pinterest, Spotify and other sites 
are moving to card displays.

You are also invited to "Think about cards in the physical world. They 
can be turned over to reveal more, folded for a summary and expanded for 
more details, stacked to save space, sorted, grouped, and spread out to 
survey more than one." The conclusion: "I think there is no getting away 
from it. Cards are the next big thing in design and the creative arts. 
To me that’s incredibly exciting."

These new discussions are about displays and about how much a screen can 
or cannot handle. I have wondered whether people actually read any of 
those insanely long pages in Amazon, where we learn that Melville's 
"Moby Dick" is a great book (!), that it has gotten 4.1 out of 5 stars 
and there is the option of reading 921 customer reviews, which may dwarf 
Melville's monstrous text. 
http://www.amazon.com/Moby-Dick-Or-Whale-Clothbound-Classics/dp/0141199601

The new type of card can vary in size, and in fact, should be seen more 
as a "canvas" than an actual card, but it seems to me that it is more of 
a philosophical change because such a display can only limit what is 
made available to the reader. As a result, the world wide web was built 
to make more information available, but it is clear that the examples of 
the cards show, their purpose is to limit what is available.

Yet I can imagine a librarian/cataloger just groaning at the thought of 
reintroducing cards because it dredges up a very sad past.

The more things change, the more they stay the same.

-- 
James Weinheimer weinheimer.jim.l_at_gmail.com
First Thus http://catalogingmatters.blogspot.com/
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Cooperative Cataloging Rules http://sites.google.com/site/opencatalogingrules/
Cataloging Matters Podcasts http://blog.jweinheimer.net/p/cataloging-matters-podcasts.html
Received on Fri Oct 04 2013 - 06:54:36 EDT