Re: Search Engine Optimization, Google's Algorithm, and Library Selection

From: Karen Weaver <melvil4u_at_nyob>
Date: Tue, 1 Nov 2011 13:14:00 +0000
To: NGC4LIB_at_LISTSERV.ND.EDU
re comment expect 2 reach users ?
believe it or not many libraries esp special collections still have growing reading rooms and users who want to physically walk in the door and ask actual librarians n curators-every day too....
Who yes also know the collections to guide users...
Cheers
 Karen Weaver MLS
Electronic Resources Statistician
Collection Management
Duquesne University Pittsburgh PA
weaverk_at_duq.edu / melvil4u_at_gmail.com


attached mail follows:


To me Google is the solution, I have a private holding but publish the
catalogue, without google I would get no email requests, proper SEO is
about sensible data on ones web page rather than understanding Googles
algorithms.
I use the webmaster tools they provide and I do notice a steady rise
with occasional jumps when either I do something or Google changes its
algorithm.

Thinking that the librarian is some how the answer misses the most
important points,
why should the user come to you,
how does the user find you have the content,
who is the internet's librarian (possibly the +1 button on websites
will make us ALL the internet librarian)
if your collection is not catalogued (box of letters is is a terrible
description/title) and published how do you expect to get users at
all.


Dave Caroline
Received on Tue Nov 01 2011 - 09:15:38 EDT