Tim Spalding wrote:
> 2. It's sad but not uncommon that a long article on the web and the
> fate of book culture doesn't mention or reference libraries. I'm
> convinced if libraries had a credible online presence, this wouldn't
> be the case.
>
So, how can we make librarydom an entity on the Web that could really
make inroads into the collective subconscious? It is hard to name the
number one category it would be known for and turned to for
instinctively. "Searching", in the widest possible sense that Google
has usurped that category and then branded itself on it, cannot be it.
Libraries had always been in that category but failed to establish
a brand in it, so as to really establish a presence in the public mind.
Marketing teaches that in this kind of situation the best way out is to
create a new category first if you cannot challenge the powers that be.
B.Eversberg
Received on Fri May 08 2009 - 04:16:28 EDT