Browsing percentages / analytics

From: Tim Spalding <tim_at_nyob>
Date: Mon, 4 Feb 2008 14:58:39 -0500
To: NGC4LIB_at_listserv.nd.edu
Has anyone done analytics on click-throughs for recommendations, tags
and etc. in the OPAC? I'm no.

Has anyone seen numbers for ecommerce sites? What percentage follow
the recommendation links on Amazon anyway?

LT is starting to collect some of this data for LTFL. So far—six hours
of data—it looks like, when book recommendations appear, they are
clicked on 3% of the time. That seems pretty good to me, considering
most OPAC use is for specific finding, not for generalized browsing.

Anyone have any info about comparative numbers? Anyone done Google
Analytics and gotten useful stats out of them?

T

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Received on Mon Feb 04 2008 - 14:53:16 EST