Re: relationships

From: David Dorman <dorman_at_nyob>
Date: Thu, 13 Dec 2007 13:27:25 -0500
To: NGC4LIB_at_listserv.nd.edu
At 10:50 AM 12/13/2007, Eric Lease Morgan wrote:
>On Dec 12, 2007, at 6:16 PM, Ranti Junus wrote:
>
>>Seriously, Eric's post below gave some nice ideas and the term
>>"context management" popped in my head for some reason.
>
>
>
>The phrase "context management" brought a smile to my face, and while
>I did not use that phrase in a previous essay, and I think, with
>Ranti's permission, I will use it in the future. In a presentation
>for the Charleston Conference I wrote about the future of search and
>used the word "context" a couple of times:
>
>   The future of search lies in: 1) the enhancement of the discovery
>   process, and 2) providing services against collections beyond
>   simple identify.
>
>   Putting the users' needs and characteristics at the center of the
>   query process will greatly enhance the discovery process. By
>   knowing more about the searcher -- placing the query in context
>   with the searcher -- it will be possible to improve find
>   significantly. For example, if you know the searcher is a
>   freshman, then it is safe to assume their experience or knowledge
>   is less than a senior's and therefore a different set of
>   resources may be appropriate for their needs. Search can take
>   experience into account and present results accordingly. Suppose
>   the searcher is an expert in anthropology but are searching for
>   information on micro-economics. Given this it is unlikely the
>   searcher will want advanced micro-economic data, at least not
>   right away. Present the results accordingly. Assume the searcher
>   has a history of doing many micro-economic searches. Either they
>   are not finding what they desire or they are looking for more
>   specific information. Return search results accordingly. Put
>   another way, ask yourself questions about the searcher and modify
>   the results. Who are they? What is their level of skill or
>   education? Are they new to the subject or an expert? Who are
>   their peers and what are they using? Use those resources as a
>   guide. Do they want help? To what degree to they desire privacy?
>   By knowing the answers to these sorts of questions search results
>   can be tailored to meet individual needs; search can be put into
>   the user's context.
>
>   http://www.library.nd.edu/daiad/morgan/musings/future-of-search/
>
>"Context management". I like that!  ranti.junus++

This wonderful quote raises all sorts of interesting
possibilities--as well as issues.  One reaction I have is that I
personally react negatively to the way companies I use have profiled
me.  Typically it is done without my permission, without involving me
in any way, and without explaining to me the profiling methodology.

If I am to be profiled to help the search service give me more
relevant results, I would prefer to be asked permision, to be
involved in the profiling choices and criteria being made, and to
have an explanation of how the process works.  Maybe I want the
search service to treat me as a senior for a particular session--or
as a lawyer or even a lover of romance novels.

David


>--
>Eric Lease Morgan
>University Libraries of Notre Dame

David Dorman
US Marketing Manager, Index Data
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Received on Thu Dec 13 2007 - 13:33:01 EST