>> The answer to to both these comments is to get some technological
>> marketing specialists working in libraries.
>Not that that in itself isn't a good idea, but I can't for the life of
me understand how a marketing specialist is going >to change the fact
that we're under-resourced to take on a multi-billion industry. Please
explain.
Actually, I wonder if the marketing specialist would tell us to stop
wasting our money on trying to describe in the most perfect ways what
collection we can offer our users, and instead focus on telling them
about the great services we can offer them.
Carolyn
Received on Thu Jun 29 2006 - 06:15:06 EDT