LAST WEEK TO REGISTER - Events Made Easy: Developing and Executing Outreach (ONLINE Workshop for GLAM professionals)

*Please excuse cross-postings*

*LAST WEEK TO REGISTER*

Join us on November 21 & 22 to learn about events management and outreach.

Registration closes on November 19, 2024.

*Events Made Easy: A Deep Dive on Developing and Executing Outreach *
<https://www.vraweb.org/events/events-made-easy-online>

Instructors : Tess Colwell and Alexandra O’Keefe

Thursday and Friday, November 21 & 22 (TWO-PART WORKSHOP) //  3:00-5:00 PM
EST both days, ONLINE

$65 for non-members / $50 for members

Hosting events for libraries and special collections is a key part of
outreach to patrons but can be overwhelming and challenging depending on
resources such as staff time, funding, and partnerships. In this workshop,
participants will learn step-by-step how to use a simple framework to
maximize limited resources, serve their community through events, and
generate positive attention from stakeholders. This process includes
developing a holistic strategy tailored to their specific community,
creating a standardized outreach plan based on their institution’s
procedures, and ultimately streamlining their programming efforts.



The instructors are from different art library backgrounds (one large
academic and one art

and design school) with event-planning expertise that is demonstrated in
their joint research and work outcomes. They will introduce a customizable
toolkit they designed using freely available tools which can be used in any
collection’s context. Ideally, participants will bring one event idea to
the workshop (but will have time between sessions one and two to create one
if needed).



During the workshop, the instructors will walk participants through a
series of hands-on, solo and collaborative activities to plan an event
step-by-step using the framework while integrating GLAM scholarship about
best practices in the field. The workflow participants will walk through
includes audience identification, creative practitioner consideration,
budget application, promotional material creation, action item generation,
day-of-event execution, post-event evaluation, and thorough documentation
to share with administration. Participants will leave the workshop with one
complete event plan for their library or collection, a community of
event-planning peers for future support, and a variety of resources to
enact a sustainable events program at their institutions beyond this event.



Learning Objectives:

   -

   Evaluate their community’s needs in order to generate outreach plans
   with individual events.
   -

   Discover tools for composing marketing materials such as emails, flyers,
   and event copy for a target audience.
   -

   Utilize an existing, sustainable event management framework and apply it
   to their institution.
   -

   Create a customized template for individual events that includes event
   planning logistics, marketing checklists, resource evaluation, post-event
   assessment, and overall documentation.


Instructors:

Tess Colwell

(She/Her) is the Arts Librarian for Research Services at Yale University’s
Robert B. Haas Family Arts Library where she serves as the library liaison
to the schools of art and architecture, and the history of art department.
In this role, she has developed and collaborated on a variety of events and
outreach programs including a Photobook Club series, Library Pop-up events,
annual Wikipedia edit-a-thons, and a popular Reading Week program. She has
contributed to a range of journals and scholarly publications including Art
Documentation, Journal of Outreach and Engagement, and ACRL. Her research
interests include digital humanities, library outreach, design research
methodologies, and visual literacy instruction.



Alex O’Keefe

(She/Her) is the Research & Instruction Librarian at the School of the Art
Institute of Chicago’s John M. Flaxman Library. As part of this role she
focuses on outreach and programming, specifically collaborating with other
staff members and student groups to plan events for SAIC’s diverse creative
community. Her work focuses on fostering community in the library through
collaborations, weaving critical librarianship into initiatives, fighting
mis/disinformation, and all things library outreach.

*Register now!* <http://vra.memberclicks.net/eventsmadeeasy>

Last day to register: Tuesday, November 19, 2024
If you have any questions please don't hesitate to contact the VRA workshop
team at vraf.rwit_at_gmail.com.