Re: Adding Twitter to Google Analytics

From: Thompson, Keri <ThompsonK_at_nyob>
Date: Wed, 27 Feb 2013 16:45:07 -0500
To: CODE4LIB_at_LISTSERV.ND.EDU
Hi Kim,
If I am reading your question correctly, just setting up an advanced/custom segment in Google Analytics that tracks traffic coming from fb and twitter should do the trick.   

Create an advanced segment, name it and then set it to "include"  "source" then use "Matching RegExp" and fill in the form with:
 facebook|m.facebook.com|hootsuite.com|ow.ly|t.co|tweetdeck|twitter

(or whatever you want....that's just some of the sources I use...including ow.ly and hootsuite because we use hootsuite here at SI)

You can then put that custom segment on your dashboard in a widget if you want.  Or not. 

Hth,
Keri

Keri Thompson
Head, Web Services Department
Smithsonian Institution Libraries
e. thompsonk_at_si.edu t. 202.633.1716 @DigiKeri_SIL
library.si.edu || blog.library.si.edu || biodiversitylibrary.org



-----Original Message-----
From: Code for Libraries [mailto:CODE4LIB_at_LISTSERV.ND.EDU] On Behalf Of Genny Engel
Sent: Wednesday, February 27, 2013 4:33 PM
To: CODE4LIB_at_LISTSERV.ND.EDU
Subject: Re: [CODE4LIB] Adding Twitter to Google Analytics

You shouldn't have to do any setup for basic counts to show up.  Traffic coming directly from Twitter or Facebook ought to be appearing under 
   Traffic Sources -> Social -> Overview

________________________________________
From: Code for Libraries [CODE4LIB_at_LISTSERV.ND.EDU] on behalf of Kimberly Silk [kimberly.silk_at_ROTMAN.UTORONTO.CA]
Sent: Wednesday, February 27, 2013 11:13 AM
To: CODE4LIB_at_LISTSERV.ND.EDU
Subject: [CODE4LIB] Adding Twitter to Google Analytics

Hi Everyone,

I am running a wordpress-powered web site and use Google Analytics to measure our traffic. I would like to set up Analytics so that it measures traffic coming from Twitter and Facebook. I see that Google Analytics can be set up to track social interactions, but I'm feeling overwhelmed by the instructions on how to set it up (https://developers.google.com/analytics/devguides/collection/gajs/gaTrackingSocial?hl=en_GB).

Have any of you successfully set this up? Care to share your tips?

It would be wonderful if there was a simple edit to the WP code, or a plugin - am I dreaming?

Many thanks,
Kim

---------------------------------------------------------
Kimberly Silk, MLS
Data Librarian, Martin Prosperity Institute Rotman School of Management at the University of Toronto
105 St. George Street, Suite 9000
Toronto, ON M5S 3E6

President, SLA Toronto Chapter

Office: 416-946-7032 <-- New!!!
Mobile: 416-721-8955
Kimberly.silk_at_martinprosperity.org<mailto:Kimberly.silk_at_martinprosperity.org>
@kimberlysilk

www.martinprosperity.org
Twitter: @MartinProsperit
Received on Wed Feb 27 2013 - 16:45:30 EST