Re: Local catalog records and Google, Bing, Yahoo!

From: Cynthia Ng <cynthia.s.ng_at_nyob>
Date: Fri, 24 Feb 2012 11:49:02 -0500
To: CODE4LIB_at_LISTSERV.ND.EDU
I would definitely like to see something like this written up as a
journal article. "How to expose your collection to search engines"

On Fri, Feb 24, 2012 at 11:14 AM, Stern, Randall
<randy_stern_at_harvard.edu> wrote:
> In order to make more open access data available on the web, this is what Harvard does for most of our silo catalogs of images, finding aids, geospatial data sets, and page turned digital objects (full text) - creates easily crawlable, meta-tagged index pages for each item.
>
> The result is that for our finding aids (lots of text data exposed) we see about 3-4X as many referrals from search engines as we do searches in our native interface, and for images (brief metadata exposed) about a 30% bump for search engine referrals.
>
>
> -----------------------------------
> Date:    Thu, 23 Feb 2012 22:54:33 +0000
> From:    Dave Caroline <dave.thearchivist_at_GMAIL.COM>
> Subject: Re: Local catalog records and Google, Bing, Yahoo!
>
> To avoid sessions and other silliness just expose a search engine
> friendly format without sessions.
>
> As I dont have local visitors google traffic matters.
>
> 86.62% Search Traffic
>  2.41% Referral Traffic
> 10.98% Direct Traffic
>
> For my tiny corner on the web
>
> Dave Caroline
Received on Fri Feb 24 2012 - 11:51:04 EST