Charleston Report short survey on publisher marketing tactics

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Date: Tue, 24 Jan 2006
From: Kristen DeVoe (The Charleston Report) <kdevoe_at_gmail.com>
Subject: Survey on publisher marketing tactics

*Please excuse any cross postings*

Hello, 
 
I write a short survey column for The Charleston Report, "A publication 
written for publishers, vendors, product developers, merchandisers, and 
wholesalers who are interested in expanding their library market."  For 
the upcoming issue I would l would like to write on how publishers and 
vendors can best market their products and services to libraries. I am 
including a link to a short survey (seven questions) on the topic but I 
am also listing the questions below if you care to respond to me via 
email (off-list please at kdevoe_at_gmail.com).  If you have time, please 
respond to any or all of the questions and if you care to add anything 
feel free, as the purpose of this column is to find out what librarians 
think.  Your participation is appreciated.  

Link to Survey: 
http://www.surveymonkey.com/s.asp?u=91351702370

Thank You, 

Kristen DeVoe
TCR Surveys
The Charleston Report

The Questions: 
What type of library do you work in?
What specific information, if any, do you look for in publisher 
descriptions of new monographic publications?
What specific information, if any, do you look for in publisher or
vendor
descriptions of new electronic resources (including e-journals and/or 
databases)?
How do you prefer to be contacted by a vendor or publisher?
Do you think that the publisher/vendor communication strategy should 
depend on the type of product being promoted? If so, please explain.
What do you think is the most effective way for a publisher or vendor to

introduce new products to libraries (ie listserv announcement, direct 
contact, conference showcase, etc.) ? 
Please feel free to provide any other comments/suggestions for publisher

and vendor marketing tactics (ie favorite/least favorite tactics, etc.) 

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